Free
Online Rental Advertising for Private Landlords
It
is on the internet and it's FREE. YES FREE !!! Commerce
Australia has launched Rentfind as an adjunct to its
already popular realtyonline.com.au which is widely
supported by the real estate industry.
Do
not underestimate the power of the internet
Australians
have the highest and fastest take-up rate of new technology
of any country in the world. We have a present take
up rate on computers and Internet services that is running
parallel to the take up of mobile phones. Soon every
man and his dog will own a computer, or have access
to one, be on the "NET" or using Email.
Your
Advertising Power
In
Western Australia there are almost 100,000 residential
property investors (according to REIWA figures) with
up to 60,000 of those opting to manage their own properties.
As individuals we represent one or a series of advertisements
in the West Australian, placed dutifully in the Wednesday
and Saturday columns at a considerable cost and for
a disproportionate measure of success. As a collective,
we represent millions of dollars in advertising.
Nothing
to lose
As an industry and as a collective group, we as private
landlords have absolutely nothing to lose and everything
to gain in the fight for our advertising dollar. We
want a fair go and value for money. I don't have any
personal grievances about placing my rentals in The
West, because at the moment it's the most effective
means of advertising, but at a cost.
I
am sure there isn't a single property owner who doesn't
think there has to be a better way to promote our rentals,
yet week in week out we just plod along placing the
same ads in the same columns for the same result.
There
has to be a better way! Had enough? Spent enough? YOU
BET!
Think
about it
We can go on as we are with no change, giving millions
of our dollars to the West Australian each week, or
we can do something about it. Nothing worthwhile ever
happened overnight, it takes persistence and a commitment
to get what you want. If every private landlord in Western
Australia committed to placing their properties on to
Rentfind, It would soon become the medium that tenants
will turn to when looking for a Rental property.
This
won't replace newspaper advertising, but it will become
a highly effective alternantive. And remember.. it's
FREE, it's Australia (World) wide, and your advertisement
is there for as long as you want it.
You
Control Your Own Advertising
Do something for yourself. As investors, we have recognized
the need to plan for income stream in retirement. We
have chosen property as the medium , and are all here
for the long term. This means for a lot of us, fifteen
to twenty years (or longer) as property owners/landlords.
The time it would take to make a positive step for change
for a long term benefit in the way we approach our marketing,
is a drop in the ocean.
Look at
the Rentfind site. Ring the people at Commerce Australia
on 08 9226 0011 if you want more information on Rentfind.
I urge all LAS members to get behind Rentfind. We need
an effective advertising medium that gives us a viable
alternative to what we are currently spending our money
on. It really is a good concept and it can help you
with not only your advertising, but with back up software
to manage your property.
Norrie
Trinidad
President
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